September 7, 2026
AI, Business, and the Future of Law: Deepfakes, Regulation, and Emerging Legal Professions

AI, Business, and the Future of Law: Deepfakes, Regulation, and Emerging Legal Professions

Part 2

In the first article, “Will Artificial Intelligence Replace Lawyers? Myth, Reality, and the Limits of the Legal Profession,” we explored a fundamental question: can artificial intelligence replace lawyers? We examined real-world cases, legal challenges, copyright issues, and emerging regulatory frameworks.

The conclusion was straightforward: no, but AI is already transforming the profession from within.

Now, let’s discuss how the legal landscape continues to evolve.

  1. Deepfakes and a New Reality for Business

Just a few years ago, most fake photos and videos could be identified relatively easily. Today, generative AI models create content so realistic that even professionals sometimes struggle to distinguish authentic materials from fabricated ones.

This creates entirely new risks, including fraud, reputational attacks, market manipulation, intellectual property infringement, and disinformation.

As a result, legislators around the world are gradually introducing transparency requirements for AI-generated content and imposing obligations to label certain categories of materials created using artificial intelligence.

  1. New Legal Professions Are Already Emerging

Just as the introduction of GDPR created demand for Data Protection Officer, artificial intelligence is generating an entirely new market for legal services.

Today, employers increasingly seek professionals such as AI Compliance Officer, AI Governance Counsel, AI Risk Managers, AI Regulatory Specialists, EU AI Act Compliance Consultants, and lawyers specializing in copyright protection for AI-generated content.

Paradoxically, the more companies adopt artificial intelligence, the more legal expertise they require.

  1. Which Lawyers Risk Losing Their Competitive Advantage?

Automation primarily affects repetitive and standardized tasks, including legal research, review of standard documents, preparation of template agreements, preliminary legal opinions, and compilation of regulatory materials.

At the same time, the value of professionals working with complex international structures, cross-border taxation, mergers and acquisitions (M&A), litigation, corporate disputes, and strategic legal advisory services continues to increase.

Today, clients are increasingly paying not for the document itself.

They are paying for expertise, judgment, risk assessment, and the ability to identify solutions that take into account both legal and commercial consequences.

  1. Ukraine and the Future of AI Regulation

Ukraine is actively progressing toward harmonization of its legislation with European Union law.

Given the country’s European integration agenda, it is reasonable to expect that the principles established by the EU AI Act will gradually influence Ukrainian legislation as well.

For Ukrainian businesses, this means that issues such as AI compliance, data protection, intellectual property rights, and AI risk management should already be part of strategic planning when implementing artificial intelligence technologies.

  1. So, Will AI Replace Lawyers?

When calculators first appeared, many predicted the disappearance of accountants. When Excel emerged, people spoke about the end of financial professions. When the internet became mainstream, some forecasted the decline of libraries. And when artificial intelligence arrived, predictions about the death of the legal profession quickly followed.

History has repeatedly proven otherwise.

Technology does not eliminate professions.

It changes the skills required to succeed within them.

Artificial intelligence will not replace lawyers who can assess risks, negotiate effectively, understand their clients’ businesses, and take responsibility for critical decisions.

However, it will almost certainly replace a significant portion of the routine processes upon which legal practice has relied for decades.

Therefore, the key question for the future is no longer: “Will AI replace lawyers?”

A far more relevant question is: “Will lawyers remain competitive without understanding and effectively using artificial intelligence?”

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